Content management to improve the online experience

A leading wholesaler of lighting products in Belgium was facing a challenge: their online presence did not meet their customers’ expectations. They had a vast quantity of product information but it was not up to date and the presentation on their website was not standardized. This inconsistency in product information was negatively affecting the customer experience. To improve the online experience of the visitors to their webshop, they asked us to update their online product catalogue.

Our approach to a content management and content optimization project

To update and structure their database of over 10,000 products and make it more uniform, our remote team carried out the following steps.

1. Data cleansing and standardization work

The first stage is gathering all the requisite product information from a variety of websites. This includes materials, dimensions, colours, type of accessory etc. We then carried out a data cleansing step to put right any incorrect product information and we standardized the specifications of the items according to a fixed template.

2. Data entry and enhancement

As step two, our experienced data entry specialists entered the standardized product information into the CMS system. As part of this, we made sure that all the data was complete and up to date.

3. Quality control

As the final step, we carried out quality control checks to ensure the correctness and consistency of the data before it was published on the website.

“Thanks to DataMondial, the customer experience on our website has been hugely improved and conversion percentages have gone up quite a bit, which all adds to the success of our e-commerce activities.”

Do you need help with content management and content optimization for your website too?

If you’d like to know what we could do for your company, please contact us to make an appointment. Take a look at our content management and optimization page for more information too.