Data migration for a software supplier

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Our client, a leader in service management solutions, approached us for a challenging project. They were faced with the task of transferring their blog archive of over 1,000 entries from their old content management system (HubSpot) to a new system (WordPress). That step was needed for optimizing the user experience for their customers. The information on their website had to be made easier to find.

Our approach to a data migration project

Migrating a considerable amount of content in multiple languages plus images, all without data loss, was a complex task. Together with our client, we developed a streamlined process that made sure the transition went smoothly and that the content could be integrated flawlessly into WordPress.

The work was done using detailed work instructions that described every step of the activities to be carried out. All content was placed in the correct ‘fields’ (title, text, image, etc.) of the content management system, and then categorized and tagged correctly so that the blogs could be searched for.

As a final step, our remote team carried out a quality check to make sure that our work fulfilled the expectations.

“DataMondial’s professional remote team completed this large-scale job carefully, quickly and efficiently. The number of visitors to our website has gone up considerably.”

Do you also need help with a data transfer project?

If you’d like to know what we could do for your company, please contact us to make an appointment. Take a look at our data management and optimization page for more information too.

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Content management to improve the online experience

A leading wholesaler of lighting products in Belgium was facing a challenge: their online presence did not meet their customers’ expectations. They had a vast quantity of product information but it was not up to date and the presentation on their website was not standardized. This inconsistency in product information was negatively affecting the customer experience. To improve the online experience of the visitors to their webshop, they asked us to update their online product catalogue.

Our approach to a content management and content optimization project

To update and structure their database of over 10,000 products and make it more uniform, our remote team carried out the following steps.

1. Data cleansing and standardization work

The first stage is gathering all the requisite product information from a variety of websites. This includes materials, dimensions, colours, type of accessory etc. We then carried out a data cleansing step to put right any incorrect product information and we standardized the specifications of the items according to a fixed template.

2. Data entry and enhancement

As step two, our experienced data entry specialists entered the standardized product information into the CMS system. As part of this, we made sure that all the data was complete and up to date.

3. Quality control

As the final step, we carried out quality control checks to ensure the correctness and consistency of the data before it was published on the website.

“Thanks to DataMondial, the customer experience on our website has been hugely improved and conversion percentages have gone up quite a bit, which all adds to the success of our e-commerce activities.”

Do you need help with content management and content optimization for your website too?

If you’d like to know what we could do for your company, please contact us to make an appointment. Take a look at our content management and optimization page for more information too.

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Data entry competition research

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For a retailer, DataMondial conducted competition research to help strengthen their position in the market. Our client gained insight into its competitive position, product and brand promotions and marketing information.

Our approach

In collaboration with a field marketing agency, we provide high-quality elaborated merchandising and competition research and insights for our client. Based on shelf pictures, taken in hundreds of supermarkets, we process the data (data entry) into comprehensive, weekly reports. This is largely done in spreadsheets and partially directly in the client’s system. We report according to the agreed format. As a result, the person responsible for marketing has accurate, timely and action-oriented information with commercial value.

More information

Interested about the possibilities for your company? Check out our services or contact us.

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Market research

For an artisan bakery, DataMondial conducted an in-depth market research and current market intelligence regarding the traditional bakery market in a large European region. This gave our client insight into the range and company size for possible affiliation with a bakery chain in that region, among other things.

Our approach

DataMondial provides structured information according to required channels that are agreed upon in advance. In this case, a survey was conducted via internet and telephone research. Accuracy and completeness are self-evident. Internet research requires the necessary reality checking and validation, with calling as an additional research method. Of course, we coordinate the research format and questionnaire with the client in advance.

More information

Interested about the possibilities for your company? Check out our services or contact us.

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DataMondial is your partner for Business Process Outsourcing specialised in data processing and remote back-office support.

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